～18世紀イギリス小説のマーケティングと流通の歴史～
‘The Commercial Popular Novel
and the Book Trade
in Eighteenth-Century Britain’
Prof. James Raven
(Essex University, U.K.) |
 |
 |
平成21年1月１１日（祝）
14：00～16：30
（17:00～19:00 懇親会）
名古屋大学文学部大会議室
司会: 園田暁子（中京大学准教授）
コメンテイタ： 大橋里見
（専修大学兼任講師）
|
James
Raven
Title： ‘The Commercial Popular Novel and the Book Trade in Eighteenth-Century Britain’
Synopsis：
The makers of novels in eighteenth-century
Britain were not, of course, simply the original writers. The pioneers of the
novel very much included entrepreneurs with a sharp eye to market tastes. Many
of these men and women were trained in printing and bookselling – but a
surprising number were not. Of particular interest are those promoters of the
early novel who had no previous experience of the book trade but regarded the
novel as another commodity and another opportunity in an increasingly
consumer-oriented society. Advertising, ‘puffing’ and marketing tricks were
essential weapons in the war between competing booksellers. The pell-mell
manufacture of quickly written (and translated) fiction (much for new-fangled
circulating libraries) led to accusations of the devaluation of literary
achievement and taste. The final part of the lecture will assess the response to
the commercial exploitation of this new thing called a ‘novel’.
|
|
主催 科研費基盤研究（B)「他文化＝多文化へのまなざし」（研究代表者 大石和欣）
協賛 エディション・シナプス
連絡 大石和欣（kazアットlit.nagoya-uac.jp)
|
|
|
|
|
